Success Story: Sustainability Innovation

Partnering with Customers to Advance Green Meeting Practices

Success Story: Sustainability Innovation

A Five-Year Partnership with IMEX

How The Venetian and IMEX have been working together to pilot meaningful new sustainability initiatives.

Going Green

The IMEX America event has been held at The Venetian for many years. Since 2012, we have partnered with IMEX on an event-wide sustainability program to pilot cutting-edge green initiatives, reduce the event's environmental footprint, support the local community, and educate members on the importance of sustainable practices.

The 2016 IMEX sustainability partnership was perhaps the most productive yet, with many new and expanded initiatives directed at conservation, waste reduction, and community engagement. These included:

1. Members assembled lightly-used personal hygiene products and donated 833 kits to underprivileged populations via Clean the World, a non-for-profit partner of The Venetian.

2. Through a partnership with not-for-profit Outside Las Vegas, member "garbage grabbers" embarked an a park improvement effort -- repairing flood damage, picking up trash, and buffing up furniture and playground equipment.

3. Exhibitors donated 1,250 pounds of leftover furniture and signage to Veterans Village, a housing and intensive support services organization, and a Badge Back program enabled attendees to donate leftover badges and lanyards to the The Teacher's Exchange for repurposing or reuse.

4. A "Green Caffeine" campaign promoted reusable mugs by offering discounts on purchases at outlets across the resort and encouraging purchasers to post Green Caffeine selfies on social media.

IMEX and The Venetian also offered educational sustainability tours and talks by exhibitors chosen for their green leadership.