Success Story: A Tech Conference with a Personal Touch

Success Story: A Tech Conference with a Personal Touch

The Adobe Summit – Scaling Up with Soul

Fast Company talked to Adobe about maintaining the personal touch during a period of rapid growth.

Since its modest origins 11 years ago, the Adobe Summit has grown rapidly and now hosts over 13,000 attendees annually. Three years ago, this popular tech conference was relocated to The Venetian, giving the organizers both more space and more options for creative event management.

In a recent Fast Company interview, Mike Stiles of Adobe talked about the challenges of maintaining the original spirit of the Summit during rapid expansion. He emphasizes four key success factors:

  • Top-Notch Service: anticipating attendee needs by providing quiet spaces, culinary variety, and plenty of tech support
  • Creative Experiences: designing smaller events within the larger conference umbrella, leveraging many non-traditional space options at The Venetian
  • Attendee Focus: understanding and prioritizing attendee preferences – e.g. placing more focus on learning and networking than on splashy entertainment
  • Innovative Details: adding small, creative touches that enhance the event experience

By pursuing these initiatives and forming a constructive partnership with The Venetian, Adobe has achieved record growth while staying true to their core ideals and customer expectations. 

Read the Fast Company article.