Success Story: Venetian Brings Luxury to Meetings.

Success Story: Venetian Brings Luxury to Meetings.

Skift Report – Beyond the Ballroom. Rethinking luxury experiences in meetings.

The Venetian, using expertise in luxury. Creating unique and memorable meeting and event experiences.

How Luxury Experiences are Changing the Meetings Industry.

The term “luxury” hadn't been linked with the meetings' industry. Of course, many companies hold incentive events for employees. At these events, they reward top performers with luxury experiences. Traditional meetings or conferences have tended to be for business. Focusing on learning and networking.

That is starting to change. Ways to attract time- and budget-constrained attendees. Meeting planners are adding in special experiences to event agendas. In many cases, they're integrated into learning and networking programs. Which makes events more engaging and effective.

When designing events, meeting planners think about memorable experiences. Experiences that attendees might not seek out for themselves. For reasons such as cost or logistical challenges. Event planners that offer “bucket list” style experiences are likely to attract more attendees. Plus, create positive buzz for the organization.

This Skift report describes some ways organizations are using memorable luxury experiences. And how those experiences are used to attract top-tier attendees. It assesses the impact of these experiences on events. Including, how organizations are measuring ROI.

Read the Full Skift Report