Success Story: The Impact of Wellness on Meetings and Events

Success Story: The Impact of Wellness on Meetings and Events

Skift Report – The Future of Wellness in Meetings and Events

How the Venetian uses uniqueness as a fully-integrated resort to create new wellness-oriented experiences

Wellness is now a $4.2 trillion industry worldwide. As wellness increases in importance globally, the hospitality industry is being challenged to broaden its wellness offerings. For decades, hotels and resorts have “checked the wellness box” by providing guests with access to fitness centers and spa treatments, but in today’s environment those facilities are simply minimum requirements.

The pursuit of good health has become part of everyday life for most adults, and these wellness-conscious individuals are more determined than ever to keep up their routines while they’re on the road. The incessant, technology-driven pace of life is causing people to put an even greater premium on self-care and work-life balance, so people are finding ways to address mental as well as physical health. In addition to workouts and spa treatments, they are practicing meditation and yoga, eating healthier foods, and spending more time in nature.

Hospitality companies are responding by creating new and interesting ways to help guests maintain their sense of wellness while on site, offering programs such as private yoga sessions, meditation rooms, and outdoor activities such as nature walks. Hotels and resorts are broadening sustainability initiatives, e.g. using natural materials and greenery to make spaces both more pleasing and more eco-friendly. They’re also upgrading soundproofing to ensure improved sleep and expanding the availability of healthy foods and beverages.

This report discusses trends in wellness and looks at how the hospitality industry is responding. It describes specific wellness programs that leading brands are instituting to better engage meeting attendees and increase market share.

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