Success Story: Design and Venetian Meetings

Thinking about experience and engagement while balancing company objectives

Success Story: Design and Venetian Meetings

Skift Report - The Rise of Design Thinking In Meetings and Events

Design thinking helps planners organize and shape elements of an event for optimum end user engagement.

What is design thinking? 

In the broadest sense, it’s a process whereby individuals across functional disciplines share a strategic, end-customer-focused vision. In the event space, it’s a way of coalescing all the various components of a meeting plan to serve a central set of business objectives. In other words, events are literally “designed” to meet specific, customer-focused goals.  

Event owners and planners are continually looking for new ways to capture the attention and imagination of meeting attendees. Today, digital technology gives meeting planners a new, complex set of tools for attendee engagement, making planning both more exciting and more challenging. Design thinking helps by giving planners a way to organize and shape all the elements of an event for optimum end user engagement.

This report examines the successful use of design thinking by executives inside and outside the events industry.

Read the Full Skift Report