Success Story: Big Conference Innovation

Engaging Attendees with Innovative Learning Environments and Shareable Experiences

Success Story: Big Conference Innovation

Amazon Web Services - 2016 re:Invent Conference

How The Venetian partnered with Amazon to create innovative new event experiences.

The most successful conference planners recognize the need for continual innovation, finding new ways to attract and engage attendees year after year.

Amazon Web Services' annual re:Invent conference is a perfect example of this continual innovation. The show, which is entering its 6th year, attracts over 30,000 attendees over a five-day period and continues to grow.

For the 2016 show, re:Invent's producers reached out to The Venetian to help them think outside the box, creating experiences that would fully engage and delight attendees. Together, AWS and The Venetian implemented an immersive array of experiences to maximize attendee enjoyment and productivity. These included:

Festivalization: AWS treated The Venetian as a blank canvas, creating branded spaces. Re:Invent Park was an outdoor area where attendees could relax, watch speakers remotely, listen to live music, or enjoy unique interactive games. Re:Play was a nightlife area and grub crawl that encouraged attendees to mingle and eat/drink their way through dozens of The Venetian's restaurants and lounges.

Mobile Innovation: The conference's dedicated mobile app and RFID-enabled badges enabled AWS to instantaneously inform attendees of changes to the agenda and track and react to session attendance. The flexibility of the resort's meeting space gave AWS the ability to implement on-the-fly changes based on rich, real-time data.

Mini-Cons: Re:Invent allowed attendees to customize their experience with single-day, immersive mini-conferences on the show's most popular topics.

Health and Sustainability: The Venetian helped AWS introduce a healthy "grab-and-go" snack program, distributed refillable water bottles to attendees, and donated all unserved food to a local charity.

The re:Invent show is an excellent example of the kinds of strong partnerships The Venetian regularly establishes with planners of major conferences. Says Ariel Kelman, vice president of worldwide marketing at AWS, "At Amazon, we have a long-term perspective, and The Venetian's team is the same way. While we're focusing on the current year's conference, we're also working with them on innovating for several years in the future."