Personalized Experiences in Las Vegas
As you'd expect here in Las Vegas, properties like the Sands do a really amazing job in looking after their clients. IMEX is a business led trade show. That's really what's at the heart of our show - and as a result our hosted buyer program is also at the heart of the show, and the business appointments that take place between the buyers and the exhibitors on the trade show floor. We do make IMEX America the week of full experience with so many things happening around the show: education, fun, networking events, experiences today like our ‘be well lounge’, puppy cuddling. The event experience - whether that's personalization, customization, ‘festivalization’… Really thinking about how you achieve an event’s objectives while still giving people that cool fun experience that they expect more and more. Money can't buy experience. I found it fantastic working here with the Sands. They’re very far advanced especially for a venue of this size so we work hand in glove with them.